Job Title: Performance Marketing Intern
About us:
8 Views is a forward-thinking company focused on revolutionizing digital marketing for our clients. We’re looking for a Performance Marketing Intern as this internship offers hands-on experience in driving digital marketing campaigns and helping to enhance the overall online presence of 8 Views.
Job Overview:
As a Performance Marketing Intern at 8 Views, you will assist the marketing team in executing digital advertising campaigns aimed at driving measurable results. You will gain valuable experience in areas such as paid media, data analysis, campaign optimization, and performance tracking. This role is perfect for someone passionate about digital marketing and looking to learn more about paid advertising strategies.
Key Responsibilities:
- Assist in the setup, execution, and optimization of paid media campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other channels.
- Monitor and analyze the performance of campaigns, including tracking metrics like CTR, CPC, CPA, ROAS, and conversion rates. Provide insights and recommendations for optimization.
- Conduct keyword research for search engine marketing campaigns and provide insights into keyword performance.
- Assist in preparing weekly and monthly performance reports, summarizing campaign results, and presenting insights to the team.
- Collaborate with the design team to ensure that ad creatives are aligned with brand guidelines and optimized for performance.
- Conduct competitive analysis and keep track of digital marketing trends to identify new opportunities for performance marketing growth.
- Assist in optimizing landing pages for better user experience and conversion rates.
Qualifications:
- Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.
- Certification in digital marketing, specifically in performance marketing and paid advertising.
- Basic understanding of digital marketing channels such as Google Ads, Facebook Ads, and social media platforms.
- Familiarity with Google Analytics, Google Ads, and other digital advertising tools is a plus.
- Strong analytical skills with the ability to interpret data and generate insights.
- Excellent attention to detail, strong organizational skills, and the ability to handle multiple tasks.
- Proficiency in Microsoft Excel, Google Sheets, and PowerPoint/Google Slides.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong communication skills, both written and verbal.
